Answer the questions that only you can answer.
In a world of content overload, more isn’t necessarily better. But if you pay close attention to the customer journey, you’ll discover there are questions that only you can answer. Identifying those opportunities and sharing them in the right place at the right time is what we call thought leadership.
Upright Indicators Influenced by Thought Leadership
- Being discovered through an educational search query
- Having relevant and differentiating content on a brand’s website
- Pushing valuable content to customers and subscribers
- Engaging on social media channels with the answers only you can provide