Support your customers. Don’t spam them.
We believe brand communication on social media is the new spam. Content is too often overly promotional, lacks differentiation and doesn’t do anything to establish trust. Brands that leverage social media to answer questions that support the buyer journey, both pre- and post-purchase, are brands that will stand out as Upright.
Upright Indicators Influenced by Social Media Management
- Engagement with followers
- Educational value of content shared
- Overall sentiment of followers
- Recency and frequency of activity
- Multi-media that makes the brand real and relatable