Nothing negative is not the bar.
Just like people, no company is perfect. Negative feedback can’t be completely avoided. But what can be controlled is an infusion of authentic positivity. Stories about rapid growth, being a Best Place to Work, or CEO recognition for leadership builds trust.
We use search engine reputation management to influence branded search results to shape a brand’s online reputation. Unlike traditional SEO which broadly focuses on many keyword categories, search engine reputation management focuses on branded keywords like company mentions, top executives, and products and services.
Upright Indicators Influenced by Search Engine Reputation Management
- Third-party content that speaks to what you do well, how you’re growing and how you treat employees and customers
- Social profiles that show positive reviews and active engagement
- Positive Google reviews and comments
- Thought leadership published on third-party websites
- Brand-positive imagery