Black and white and read all over.
Remember when local papers were actually local? They still prioritize local content but what they publish can be found via Google anywhere in the world. In other words, getting a mention for something positive in the local paper has international reach the moment someone gets curious about a brand, executive or product/service name. We call these branded searches, and media coverage is a critical part of adding elements of trust to a branded search results page.
At Upright, we have the news acumen and media relationships to generate coverage that earns trust.
Upright Indicators Influenced by Media Relations
- SEO optimized and data-rich content to maximize online results and influence audiences
- Informative and influential digital communication to attract media attention and land coverage
- Continuous monitoring of key competitors and spot news opportunities to stay relevant and influential