Lifting Brands to the Trust They Deserve

Trust impacts the consumer journey at every stage, and at Upright, we strategically target each of them. We examine the online validation points that signal your trustworthiness and create opportunities to strengthen customer confidence in your brand.

Marketing + Increased Trust = Exponential Returns

81% of people say trust impacts their purchasing decisions, according to the 2019 Edelman Brand Trust Survey. If companies aren’t working hard to build trust, they are leaving money on the table.

Don’t believe us? A study from Harvard Business School discovered that a one-star increase led to a 5-9% revenue boost.

Upright Sign

Is Your Brand Trustworthy? Know for Sure.

The Upright Indicator is a thorough review of key online trust signals that influence consumer decision making. These indicators include media coverage, social media influence, website content, ratings and reviews, and so much more. Your brand’s score creates a baseline for the strategies that lift companies to the trust they deserve. For most Upright clients, establishing an Upright Indicator is the first step toward strategic and actionable growth.


  • Assessment Each client completes a brief questionnaire that helps us understand the current competitive landscape. The results of that survey create the foundation for the evaluation.
  • Evaluation We review key trust indicators for the client and up to three competitors. This allows us to establish a baseline for trust-building strategies.
  • Report We provide a detailed report that walks through our process, what we discovered and potential action items to build growth through trust.

Let's talk about your Upright indicator

Upright team members working around conference room table

How We Build Trust