Lifting Brands to the Trust They Deserve
Trust impacts the consumer journey at every stage, and at Upright, we strategically target each of them. We examine the online validation points that signal your trustworthiness and create opportunities to strengthen customer confidence in your brand.
Marketing + Increased Trust = Exponential Returns
81% of people say trust impacts their purchasing decisions, according to the 2019 Edelman Brand Trust Survey. If companies aren’t working hard to build trust, they are leaving money on the table.
Don’t believe us? A study from Harvard Business School discovered that a one-star increase led to a 5-9% revenue boost.
- Assessment Each client completes a brief questionnaire that helps us understand the current competitive landscape. The results of that survey create the foundation for the evaluation.
- Evaluation We review key trust indicators for the client and up to three competitors. This allows us to establish a baseline for trust-building strategies.
- Report We provide a detailed report that walks through our process, what we discovered and potential action items to build growth through trust.